Amka is committed to making a difference to the lives of South Africans through its social responsibility programmes.
Over the past 15 years, more than 5 000 people from disadvantaged communities have passed through the Sofn'free Hair Care Academy in Johannesburg. The comprehensive training they have received has enabled them to become self-sufficient.
Amka also earned accreditation from the Chemical Industries Education and Training Authority (Chieta) during 2004 and immediately embarked on a Learnership programme with 414 participants.
Reaching further afield, Amka oversees a skills development and training initiative in the hair care and styling industry and hosts programmes with students at institutes such as the Nuwe Hoop Sentrum for the Partially Blind in Worcester, Takalani Home for the Mentally Disabled, Diepkloof Adult Education Centre and the Adelaide Tambo Memorial School.
Also in fulfilment of its social obligations, Amka initiated, in the early nineties, an HIV/ AIDS awareness programme in conjunction with the Department of Health. Managing and containing the disease remains an ongoing endeavour. A further example of Amka’s social commitment is its extensive bursary programme to assist students in various fields of study.