• About
    • Our Story
    • Leadership
  • Brands
    • Fragrance
    • Haircare
    • Homecare
    • Make-Up
    • Skincare
    • Sun Care
    • Baby care
  • Our Impact
  • Corporate governance
  • Careers
  • Contact
  • About
    • Our Story
    • Leadership
  • Brands
    • Fragrance
    • Haircare
    • Homecare
    • Make-Up
    • Skincare
    • Sun Care
    • Baby care
  • Our Impact
  • Corporate governance
  • Careers
  • Contact

Haircare

Overview

Stay Beautiful

Perfect Choice is all about empowering women, building sisterhood through beauty and strength. Our Pro‑Strengthening System, enriched with avocado and natural oils, nourishes and fortifies every strand of hair, giving you long-lasting shine, healthy-looking locks, and confidence from the inside out.
Core Strengthening Range
Core Strengthening Range
Deeply nourishes and fortifies hair for improved strength and shine.
New Black Charcoal Extract Range
New Black Charcoal Extract Range
Purifies, hydrates, and refreshes hair for clean, manageable styles.
Explore more Perfect Choice
Shop the range

Stay connected

Visit our website and follow us on social media for beauty, cosmetic & personal care tips.
  • Facebook logo
  • Instagram logo
Explore more Perfect Choice
  • About
  • Promotions
  • Brands
  • Careers
  • About
  • Promotions
  • Brands
  • Careers

South Africa

14 Ellman Street,
Sunderland Ridge, 0157
PO Box 3504, Pretoria, 0001

Consumer Care

  • +27 12 674 0400
  • +27 86 000 2652
  • +27 60 996 6087
  • info@amka.co.za

© 2026 All Rights Reserved.

  • Terms & Conditions
  • Privacy Policy