Who we are
Amka Products is a Beauty and Personal Care Leader in Africa with a global footprint into Europe, the Americas, the Middle East and Australasia. Beauty and Personal Care is our heartbeat – it’s our first love that spurs us on to build strong and enduring brands that reflect our in-depth understanding of our shoppers, consumers and markets. Our brands have been passed on from generation to generation, become household names, and are loved the world over. We are Amka – we bring you beauty with love.
What drives us
Beauty. Yes, beauty drives us. We love bringing beauty to the world. Because we know that there is beauty in every one of us, and in the world around us. At the heart of it, we enrich lives by creating and sharing an abundance of beauty, confidence, happiness and success – with love.
AMKA Brands
Our product portfolio
Our dynamic portfolio of over 50 brands covers seven
complementary product categories. It gives our shoppers and consumers a wide selection of award-winning and
internationally approved products to take care of themselves, their loved ones and their homes. Tailored to their needs, our value-for-money brands quickly gain their love, trust and loyalty.
Amka goes beyond the brand
Step into the world of AMKA through our audiovisual showcase. From powerful brand journeys and behind-the-scenes innovation to the communities we uplift — these stories reflect the heart of who we are. Watch, listen and discover the people, passion and purpose that fuel our everyday.
Our story
Amka in a snapshot
Testimonials
What they think of us
We highly value the praise we’ve received from our business partners.
Karen Kruger
At AMKA, values aren’t slogans—they’re lived. In my role, I’ve seen how Love, Integrity, and Faith in God shape how we lead, build brands, and treat people. We’re a family-owned company that truly operates like a family—offering employees growth, building lasting supplier partnerships, and delivering high-quality, value-driven products to our consumers. These pillars have guided my work and empowered our teams to create meaningful impact—inside the business and in the lives of those we serve. AMKA’s belief in sharing abundance makes us more than a manufacturer—it makes us a trusted, purpose-led partner in every market we enter.
Jack Kruger
My time at Amka has truly shaped me, especially in learning how vital it is to build brands that connect deeply with consumer needs. The commitment to creating and sharing abundance with our consumers while being grounded in integrity has guided my every step and fuelled the success of our brands. What makes AMKA special to me is its warm, family-like culture—every day, I feel like I’m part of a global family, dedicated to working hand in hand to support families worldwide with our products. This sense of belonging has become the heart of my journey here.