Sofnfree – AMKA

About
- Our Story
- Leadership
Brands
- Fragrance
- Haircare
- Homecare
- Make-Up
- Skincare
- Sun Care
- Baby care
Our Impact
Corporate governance
Careers
Contact

About
- Our Story
- Leadership
Brands
- Fragrance
- Haircare
- Homecare
- Make-Up
- Skincare
- Sun Care
- Baby care
Our Impact
Corporate governance
Careers
Contact

Haircare

Overview

The Hair Xpert

Your hair tells a story — and we’re here for every chapter. At Sofnfree, we believe that how you wear your hair is how you wear your pride, your power, and your personality. That’s why, since 1987, millions have trusted Sofnfree to help them express themselves, their way.
We offer more than just great haircare. We’ve built a family of tried-and-true favourites and innovative formulas to suit every texture, every need, and every mood — from relaxers and moisturisers to all-natural care, anti-dandruff solutions, shampoos, and styling products.
Because when your hair feels right, you feel right. And that’s what makes us the HairXpert.

Sofnfree Classic Range

Products that celebrate infinite choice to complement your busy lifestyle

Sofnfree Naturals Range

Thirsty curls will love our moisture-boosting range powered by natural ingredients

Sofnfree Cannabis & Shea Butter

Give your hair a superfood boost to look & feel as good as nature intended

Sofnfree ‘n Pretty™ Avo & Honey

A fun treat for kids and a firm favourite with Mom, made with natural goodness.

Explore more Sofnfree

Shop the range