Our leadership
Our leadership consists of a balanced combination of founding family members, expert local and global business leaders, entrepreneurs and consulting experts from around the globe. This allows us to manage and grow our business through a unique blend of entrepreneurial spirit and world-class strategic guidance.
In addition, we work with academic institutions like the Harvard Business School, INSEAD Business School and the University of Pretoria, as well as government bodies such as the Department of Trade, Industry & Competition (DTIC). We also collaborate with global consultants who are leaders in areas such as shopper marketing, consumer marketing, research and development, and manufacturing.
How we approach business
We cherish our beginnings as a family business, and the values that laid the foundation for our success. These values still guide the way we do business – with mutual respect, responsibility, and a heart for empowerment and sustainability. Partnership and relationship building is at the core of what we do. Our entrepreneurial spirit guides us to navigate challenges with purpose and foresight, creating value and opportunity for all our stakeholders.
World-class production facilities
To ensure our products are of the highest quality, they are manufactured in 15 world-class production facilities globally. We maintain the applicable quality and safety standards of the International Organisation for Standardisation (ISO) in all our facilities.
Leading innovation with blue-sky thinking
Our commitment to innovation is reflected in a dynamic portfolio of launched and upcoming technologies, each designed to meet the highest standards of safety, quality, and efficacy. From proven solutions already transforming consumer experiences to breakthrough advancements, we are continuously pushing the boundaries of what’s possible in beauty and wellness.
At the top of our game
The rankings our brands occupy in their respective market categories, together with various company, customer and consumer accolades, confirm that we enrich people’s lives.
Personal Care
#1 Glycerine Brand in South Africa
2024
#2 Lotion & Cream Brand in South Africa
2024
Breakthrough innovation in Gly-Co-Oil®
2024
Fragrance
#1 Female Fragrance Brand, Deodorants
2024
Top 3 Coolest Brands by South African youth
2016 – 2024
#1 Beauty page on Facebook
2024
Bath Care
#1 Bath Care Brand in South Africa
2024
Body Wash growing at 2x category average
2024
Innovations in Bath, Shower and Hand Wash
Since 2010
Haircare
#1 Haircare manufacturer in South Africa
2024
#1 Ethnic Haircare brand
2024
#1 Brand in Treatments segment
2024
Supplier of the Year awards
Clicks
2017
PEP
2006 & 2022
Shoprite
2016, 2018, 2023 & 2024
Testimonials
What they think of us
We highly value the praise we’ve received from our business partners.
Karen Kruger
At AMKA, values aren’t slogans—they’re lived. In my role, I’ve seen how Love, Integrity, and Faith in God shape how we lead, build brands, and treat people. We’re a family-owned company that truly operates like a family—offering employees growth, building lasting supplier partnerships, and delivering high-quality, value-driven products to our consumers. These pillars have guided my work and empowered our teams to create meaningful impact—inside the business and in the lives of those we serve. AMKA’s belief in sharing abundance makes us more than a manufacturer—it makes us a trusted, purpose-led partner in every market we enter.
Jack Kruger
My time at Amka has truly shaped me, especially in learning how vital it is to build brands that connect deeply with consumer needs. The commitment to creating and sharing abundance with our consumers while being grounded in integrity has guided my every step and fuelled the success of our brands. What makes AMKA special to me is its warm, family-like culture—every day, I feel like I’m part of a global family, dedicated to working hand in hand to support families worldwide with our products. This sense of belonging has become the heart of my journey here.